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Cooperative advertising, game theory and manufacturer-retailer supply chains
Journal article
Omega,2002, volume: 30, issue: 5, pages: 347-357
Authors:
Li, Susan X.
;
Huang, Zhimin
;
Zhu, Joe
;
Chau, Patrick Y. K.
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Submit date：2023/05/19
Bargaining model
Co-op advertising
Leader-follower relationship
Pareto efficiencies
Supply chains
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