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A fresh look at the role of switching cost in influencing customer loyalty: Empirical investigation using structural equation modelling analysis
Journal article
Asia Pacific Journal of Marketing and Logistics,2016, volume: 28, issue: 4, pages: 616-633
Authors:
Ram, Jiwat
;
Wu, Minglu
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Submit date：2021/10/19
Brand loyalty
Consumer loyalty
Consumer switching costs
Customer retention
Customer satisfaction
Marketing in China
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