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Smartphone users' persuasion knowledge in the context of consumer mHealth apps: Qualitative study Journal article
JMIR mHealth and uHealth,2021, volume: 9, issue: 4
Authors:  Joo,Eunsin;  Kononova,Anastasia;  Kanthawala,Shaheen;  Peng,Wei;  Cotten,Shelia
Favorite  |  View/Download:3/0  |  Submit date:2021/10/19
Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality Journal article
Journal of Promotion Management,2021
Authors:  Yang,Jing;  Kanthawala,Shaheen;  Joo,Eunsin;  Kononova,Anastasia
Favorite  |  View/Download:1/0  |  Submit date:2022/02/23