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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文
Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：43/0  |  提交时间：2024/12/16
Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce 会议论文
Proceedings of the International Conference on Electronic Business (ICEB)
作者:  Qian，Yuning;  Hou，Fangfang;  Li，Boying;  Guan，Zhengzhi;  Ma，Teng
收藏  |  浏览/下载：25/0  |  提交时间：2025/06/26
Nudge with interface designs of online product review systems – Effects of online product review system designs on purchase behavior 期刊论文
Information Technology and People,2023, 卷号: 36, 期号: 4, 页码: 1555-1579
作者:  Qu, Lianzhuang;  Chau, Patrick Y. K.
收藏  |  浏览/下载：41/0  |  提交时间：2023/05/19
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文
Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689
作者:  
收藏  |  浏览/下载：51/0  |  提交时间：2025/06/26
CUSTOMER-PERCEIVED VALUE INFLUENCE ON LUXURY HOTEL PURCHASE INTENTION AMONG POTENTIAL CUSTOMERS 期刊论文
Tourism Analysis,2022, 卷号: 27, 期号: 4, 页码: 559-566
作者:  Jiang, Yangyang;  Zhang, Xiya;  Balaji, M. S.
收藏  |  浏览/下载：28/0  |  提交时间：2025/04/11
Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience 会议论文
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Hu, Yueqiu;  Chong, Alain Yee Loong
收藏  |  浏览/下载：27/0  |  提交时间：2025/06/26
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building 期刊论文
Journal of Product and Brand Management,2019, 卷号: 28, 期号: 7, 页码: 773-786
作者:  Lou, Chen;  Xie, Quan;  Feng, Yang;  Kim, Wonkyung
收藏  |  浏览/下载：20/0  |  提交时间：2021/10/19
Predicting outcomes of active sessions using multi-action motifs 会议论文
Proceedings - 2019 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2019, Thessaloniki, GREECE, OCT 13-17, 2019
作者:  Lin, Weiqiang;  Milic-Frayling,Natasa;  Zhou, Ke;  Ch'ng, Eugene
收藏  |  浏览/下载：27/0  |  提交时间：2023/12/27
What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment 会议论文
40th International Conference on Information Systems, ICIS 2019, Munich, 15-18 December 2019
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：24/0  |  提交时间：2025/06/26
Home-Purchase Limits and Housing Prices: Evidence from China 期刊论文
Journal of Real Estate Finance and Economics,2018, 卷号: 56, 期号: 3, 页码: 386-409
作者:  Jia, Shijun;  Wang, Yourong;  Fan, Gang-Zhi
收藏  |  浏览/下载：34/0  |  提交时间：2025/03/14