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	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image Journal article International Journal of Economics and Business Research,2019, volume: 17, issue: 3, pages: 243-261 Authors: Cheung，Man Lai; Pires，Guilherme D.; Rosenberger，Philip J. Favorite \| View/Download：3/0 \| Submit date：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Does social media marketing really work for online SMEs?: An empirical study Conference paper ICIS 2016 Proceedings, Dublin, Ireland, December 11-14, 2016 Authors: Ha, Sangwook; Kankanhalli, Atreyi; Kishan, S. Jai; Huang, Ke Wei Favorite \| View/Download：5/0 \| Submit date：2022/07/12 Customer engagement E-commerce Sales performance Small and medium enterprise (SME) Social media marketing (SMM)