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Faculty of Science and Tech...
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BAI Fan
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Journal article
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2023
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2014
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Advertising persuasiveness
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Apartment rental advertising
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Information and Management
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Young Consumers
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Generation Z's response to the virtual reality advertising in China
Journal article
Young Consumers,2023, volume: 24, issue: 3, pages: 367-377
Authors:
Yu, Bin
;
Fan, Fei
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View/Download:10/0
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Submit date:2023/06/30
Advertising persuasiveness
Apartment rental advertising
Generation Z
Media richness
Sense of presence
Virtual reality
Determinants of users' continuance of social networking sites: A self-regulation perspective
Journal article
Information and Management,2014, volume: 51, issue: 5, pages: 595-603
Authors:
Lin, Hui
;
Fan, Weiguo
;
Chau, Patrick Y. K.
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View/Download:3/0
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Submit date:2023/05/19
Awareness
Connectedness
Pleasure
Self-regulation framework
Sense of belonging
Social networking sites (SNS)
Social presence theory