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Acting real: a cross-cultural investigation of finfluencer strategic authenticity Journal article
International Journal of Advertising,2025, volume: 44, issue: 1, pages: 164-183
Authors:  Zhu, Lin;  Wang, Yan
Favorite  |  View/Download：3/0  |  Submit date：2025/02/17
How virtual influencers' identities are shaped on Chinese social media: A case study of Ling Journal article
Global Media and China,2024, volume: 9, issue: 3, pages: 325-343
Authors:  Luo, Lijun;  Kim, Wonkyung
Favorite  |  View/Download：41/0  |  Submit date：2024/09/04