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	She is sophisticated, he is exciting: Applying aaker's brand personality on archaeological tourism destinations Journal article Journal of Tourism and Development,2021, volume: 2021, issue: 35, pages: 149-160 Authors: Pong, Kok Shiong; Abdullah, Abdul Rashid; Aziz, Yuhanis Abdul; Abdullah, Nawal Hanim; Foong, Soon Seng Favorite \| View/Download：3/0 \| Submit date：2025/05/23 Archaeological tourism Brand personality Bujang Valley Lenggong Valley World Heritage Site Revisit intention
	Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists Journal article Tourism and Sustainable Development Review-Journal (TSDR),2020, volume: 1, issue: 2, pages: 119-134 Authors: Pong, Kok Shiong; Chin, Ying Shin Favorite \| View/Download：5/0 \| Submit date：2025/05/23 destination marketing promotional mix archaeological tourism Hindu-Buddhism heritage site Bujang Valley
	Factors influencing archaeologicaltourists' behavioral intentions: Aconceptual framework Journal article Journal of Tourism, Hospitality& Culinary Art,2017, volume: 9, issue: 1, pages: 1-10 Authors: Pong, Kok Shiong; Abdullah, Abdul Rashid Favorite \| View/Download：5/0 \| Submit date：2025/05/23 Archaeological tourism destination personality satisfaction behavioral intentions Malaysia
	The influence of destination personality on brand image evaluation among archaeological tourists Journal article Jurnal Komunikasi: Malaysian Journal of Communication,2015, volume: 31, issue: 1, pages: 133-152 Authors: Pong, Kokshiong; Noor, Shuhaidamd MD Favorite \| View/Download：6/0 \| Submit date：2025/05/23 Archaeological tourism Brand image Brand personality Destination branding Destination personality