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	Employees' green brand love and green brand citizenship behavior Journal article Social Behavior and Personality,2024, volume: 52, issue: 12 Authors: Lei, Gang; Kuang, Tingyue; Yang, Yi Chun Favorite \| View/Download：5/0 \| Submit date：2025/03/10 adhocracy culture clan culture green brand citizenship behavior green brand love organizational culture
	Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior Journal article BMC Psychology,2023, volume: 11, issue: 1 Authors: Zhang, Yipin; Yang, Yi Chun Favorite \| View/Download：6/0 \| Submit date：2024/01/22 Green animation advertising Green brand love Green customer citizenship behavior Stimulus–organism–response (SOR)
	What Makes a Customer Brand Citizen in Restaurant Industry Journal article Frontiers in Psychology,2022, volume: 13 Authors: Han, Hua; Yang, Yi-Chun; Kuang, Tingyue; Song, Hemin Favorite \| View/Download：8/0 \| Submit date：2022/05/05 brand citizenship behavior brand credibility brand intimacy brand love brand uniqueness
	Exploring the role of green attributes transparency influencing green customer citizenship behavior Journal article British Food Journal,2021, volume: 124, issue: 5, pages: 1473-1484 Authors: Deng, Ying-Yi; Yang, Yi-Chun Favorite \| View/Download：5/0 \| Submit date：2021/10/19 Green attributes transparency Green brand image Green customer citizenship behavior Green trust
	What makes a brand citizen in the restaurant industry? Journal article Social Behavior and Personality,2020, volume: 47, issue: 10 Authors: Xiang, Ling; Yang, Yi-Chun Favorite \| View/Download：3/0 \| Submit date：2022/06/30 Brand citizenship behavior Brand psychological ownership Formal ownership practices Frontline employees Restaurants in Taiwan Service industry