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School of Culture and Creat...
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WANG Xi
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2022
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behavioral intention
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communications-brand equity
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customer satisfaction
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spectator-based brand equity
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Brand equity of e-Sport events: exploring the role of social media on customer satisfaction and behavior
Meeting Abstract&Summary
2022
Authors:
Xu, Yulan
;
You, Xinyi
;
Wang, Xi
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Submit date：2023/02/15
e-Sport
customer satisfaction
behavioral intention
communications-brand equity
spectator-based brand equity
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