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School of Culture and Creat...
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WANG Xi
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2022
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Plutchik’s emotion wheel
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Predicting Conversion Rates in Online Hotel Bookings with Customer Reviews
Journal article
Journal of Theoretical and Applied Electronic Commerce Research,2022, volume: 17, issue: 4, pages: 1264-1278
Authors:
Tang, Liang
;
Wang, Xi
;
Kim, Eojina
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Submit date：2023/02/07
conversion rate
e-commerce in hospitality
hotel booking
linguistic style matching
Plutchik’s emotion wheel
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