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Conference paper
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2023
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Extended reality adoption
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29th Annual Americas Confer...
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Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance
Conference paper
29th Annual Americas Conference on Information Systems, AMCIS 2023
Authors:
Fang，Jie
;
Xiong，Bingqing
;
Li，Wilson
;
Song，Xiaofei
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Submit date：2025/06/16
create-ability
cross-channel impact
Extended reality adoption
time-varying perspective
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