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Faculty of Busines and Mana...
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YANG I-chun
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CHAU Patrick
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Affective Commitment
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British Food Journal
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Green animation advertising of food: Influence on green trust and green customer citizenship behavior
Journal article
Social Behavior and Personality,2023, volume: 51, issue: 7
Authors:
Zhang, Yipin
;
Yang, Yi Chun
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View/Download:6/0
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Submit date:2023/09/21
consumer behavior
customer citizenship behavior
customer trust
food advertising
green animation advertising
Exploring the role of green attributes transparency influencing green customer citizenship behavior
Journal article
British Food Journal,2021, volume: 124, issue: 5, pages: 1473-1484
Authors:
Deng, Ying-Yi
;
Yang, Yi-Chun
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View/Download:5/0
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Submit date:2021/10/19
Green attributes transparency
Green brand image
Green customer citizenship behavior
Green trust
An empirical investigation of web site use using a commitment-based model
Journal article
Decision Sciences,2006, volume: 37, issue: 3, pages: 427-444
Authors:
Li, Dahui
;
Browne, Glenn J.
;
Chau, Patrick Y. K.
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View/Download:3/0
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Submit date:2023/05/19
Affective Commitment
And Trust
Calculative Commitment
Continuous Use
Customer Retention
Quality of Alternatives