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Faculty of Busines and Mana...
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YANG I-chun
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consumer behavior
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Green animation advertising of food: Influence on green trust and green customer citizenship behavior
Journal article
Social Behavior and Personality,2023, volume: 51, issue: 7
Authors:
Zhang, Yipin
;
Yang, Yi Chun
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Submit date：2023/09/21
consumer behavior
customer citizenship behavior
customer trust
food advertising
green animation advertising
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