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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews Journal article
International Journal of Production Research,2017, volume: 55, issue: 17, pages: 5142-5156
Authors:  Chong, Alain Yee Loong;  Ch'ng, Eugene;  Liu, Martin J.;  Li, Boying
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Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach Journal article
International Journal of Operations and Production Management,2016, volume: 36, issue: 4, pages: 358-383
Authors:  Chong, Alain Yee Loong;  Li, Boying;  Ngai, Eric W.T.;  Ch'ng, Eugene;  Lee, Filbert
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