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Research outside affiliated...
3
Authors
CH'NG Eugene
2
PONG Kok Shiong
1
Document Type
Journal article
3
Date Issued
2020
1
2017
1
2016
1
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英语English
3
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SSCI
2
SCIE
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Big Data
1
Big data
1
Bujang Valley
1
Hindu-Buddhism heritage site
1
Neural network
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Online marketplace
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International Journal of Op...
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International Journal of Pr...
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Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists
Journal article
Tourism and Sustainable Development Review-Journal (TSDR),2020, volume: 1, issue: 2, pages: 119-134
Authors:
Pong, Kok Shiong
;
Chin, Ying Shin
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View/Download:6/0
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Submit date:2025/05/23
destination marketing
promotional mix
archaeological tourism
Hindu-Buddhism heritage site
Bujang Valley
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
Journal article
International Journal of Production Research,2017, volume: 55, issue: 17, pages: 5142-5156
Authors:
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
;
Li, Boying
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View/Download:3/0
  |  
Submit date:2023/12/27
Big Data
neural network
online marketplace
online reviews
product demands
promotional marketing
Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach
Journal article
International Journal of Operations and Production Management,2016, volume: 36, issue: 4, pages: 358-383
Authors:
Chong, Alain Yee Loong
;
Li, Boying
;
Ngai, Eric W.T.
;
Ch'ng, Eugene
;
Lee, Filbert
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View/Download:3/0
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Submit date:2023/12/27
Big data
Neural network
Online marketplace
Online reviews
Product demands
Promotional marketing
Valence