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School of Culture and Creat...
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WANG Xi
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2022
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TikTok
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perceived playfulness
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short video platform
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Sustainability (Switzerland)
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Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists' Perceived Playfulness on TikTok Matter?
Journal article
Sustainability (Switzerland),2022, volume: 14, issue: 19
Authors:
Wang, Xi
;
Yu, Yun
;
Zhu, Zhe
;
Zheng, Jie
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Submit date：2022/11/14
perceived playfulness
short video platform
social media influence
technology acceptance model (TAM)
theme park visiting intention
TikTok
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