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Faculty of Busines and Mana...
1
Research outside affiliated...
2
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CAI Danting
1
FAN Gangzhi
1
PONG Kok Shiong
1
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Journal article
3
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2024
1
2022
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2020
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英语English
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tourism marketing
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Bujang Valley
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Chatbot anthropomorphism
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Chinese citizens
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Hindu-Buddhism heritage site
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Asia Pacific Journal of Tou...
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The impact of payment method on overseas tourism consumption: micro-evidence from China
Journal article
Asia Pacific Journal of Tourism Research,2024, volume: 29, issue: 11, pages: 1421-1438
Authors:
Wang, Jue
;
Fan, Gang-Zhi
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View/Download:3/0
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Submit date:2025/03/14
Chinese citizens
direct payment
heterogeneity analysis
indirect payment
overseas tourism consumption
Payment methods
product preference
sample selection model
shopping venues
tourism marketing
Anthropomorphism and OTA chatbot adoption: a mixed methods study
Journal article
Journal of Travel and Tourism Marketing,2022, volume: 39, issue: 2, pages: 228-255
Authors:
Cai, Danting
;
Li, Hengyun
;
Law, Rob
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View/Download:4/0
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Submit date:2025/01/15
Chatbot anthropomorphism
emotional message cues
mixed method
online travel agency (OTA)
perceived enjoyment
perceived intelligence
perceived trustworthiness
social presence cues
tourism marketing
usage intention (UI)
Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists
Journal article
Tourism and Sustainable Development Review-Journal (TSDR),2020, volume: 1, issue: 2, pages: 119-134
Authors:
Pong, Kok Shiong
;
Chin, Ying Shin
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View/Download:4/0
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Submit date:2025/05/23
destination marketing
promotional mix
archaeological tourism
Hindu-Buddhism heritage site
Bujang Valley