The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?

doi:10.1108/APJML-05-2022-0417

科研成果详情

题名	The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?
作者	Tan，Kim Lim1,2 ; Hii，Ivy S.H.3,6; Zhu，Wenqian 4; Leong，Choi Meng 5; Lin，Eliver 6
发表日期	2023-06-27
发表期刊	Asia Pacific Journal of Marketing and Logistics
ISSN/eISSN	1355-5855
卷号	35 期号:7 页码:1639-1662
摘要	Purpose: Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19. At the same time, the study incorporated emotional engagement and two forms of trust as possible organisms for this model. Design/methodology/approach: Through snowball sampling, data collected from 263 respondents were analysed using the partial least square structural equation modelling (PLS-SEM). Findings: The findings revealed that among the different forms of hedonic and utilitarian factors, all but perceived entertainment has a significant positive relationship to emotional engagement. Additionally, emotional engagement positively influences trust in the product and seller. However, the results show that only trust in the seller has a significant relationship with travelling intention. Predictive analysis shows that the model displays a strong predictive power. Originality/value: This study differentiates from the existing literature by investigating the effect of VR technologies on the two different forms of trust and emotional engagement on travelling intention. This study extends earlier studies by supplementing the explanatory perspective with a predictive focus, which is particularly important in making sound recommendations on managerial decision-making.
关键词	Emotional engagement Endemic tourism Travelling intention Virtual reality
DOI	10.1108/APJML-05-2022-0417
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85139240031
引用统计	被引频次：34[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/11574
专题	北师香港浸会大学
作者单位	1.JCUS Business School,James Cook University,Singapore,Singapore 2.Newcastle Business School,The University of Newcastle,Callaghan,Australia 3.Faculty of Business,Curtin University Malaysia,Miri,Malaysia 4.Business Division,School of Fashion and Textiles,The Hong Kong Polytechnic University,Hong Kong 5.UCSI Graduate Business School,UCSI University,Kuala Lumpur,Malaysia 6.BNU-HKBU United International College,Zhuhai,China
推荐引用方式 GB/T 7714	Tan，Kim Lim,Hii，Ivy S.H.,Zhu，Wenqianet al. The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(7): 1639-1662.
APA	Tan，Kim Lim, Hii，Ivy S.H., Zhu，Wenqian, Leong，Choi Meng, & Lin，Eliver. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?. Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662.
MLA	Tan，Kim Lim,et al."The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?". Asia Pacific Journal of Marketing and Logistics 35.7(2023): 1639-1662.