科研成果详情

题名The impact of KM system, consumer and business features on customer loyalty
作者
发表日期2009
会议名称12th International Business Information Management Association Conference, IBIMA 2009
会议录名称Creating Global Economies through Innovation and Knowledge Management Theory and Practice - Proceedings of the 12th International Business Information Management Association Conference, IBIMA 2009
ISBN9780982148914
卷号1-3
页码1507-1517
会议日期29 June 2009 through 30 June 2009
会议地点Kuala Lumpur, Malaysia
摘要

The advancement of technology has changed the way businesses are conducted. In the retailing industry, business players need to understand the requirements of consumers to increase customer loyalty. However, there are limited empirical studies on the influence of consumer features, business features and knowledge management system in the retail industry. A key objective of this paper therefore is to determine the impact of consumer features, business features, and knowledge management system on customer loyalty from the consumers' viewpoint. We collected 100 valid survey questionnaire responses through online method. We presented the descriptive and preliminary inferential results. In addition, we provided key significance of the results to the retail industry and the consumers. This research also provides useful data that could help the retail industry understand and satisfy customers' needs effectively within Malaysian context. The empirical insights from this study would also serve as an academic reference on the subject area with respect to theory building.

关键词Business features Consumer features Customer loyalty E-CRM E-Retailing KM system Malaysia
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收录类别CPCI-SSH
语种英语English
WOS研究方向Business & Economics
WOS类目Business ; Management
WOS记录号WOS:000278464500198
引用统计
被引频次[WOS]:0   [WOS记录]     [WOS相关记录]
文献类型会议论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/3494
专题个人在本单位外知识产出
作者单位
Multimedia University, Malaysia
推荐引用方式
GB/T 7714
Beng, Tan Chew,Yee, Kwan Pay,Eze, Uchenna Cyril. The impact of KM system, consumer and business features on customer loyalty[C], 2009: 1507-1517.
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