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题名Consumers' online repurchase intentions: Perspectives from Malaysia
作者
发表日期2011
会议名称2011 International Conference on Business, Engineering and Industrial Applications, ICBEIA 2011
会议录名称ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications
ISBN9781457712807
页码94-98
会议日期6 June 2011 through 7 June 2011
会议地点Kuala Lumpur, Malaysia
摘要

This paper investigated the factors that influence consumers in Malaysia to repurchase online. The emergence of Internet technology has created avenues for all firms to stay competitive through a more proactive approach, which involves building a sustainable business practice that leads to better business opportunities in this digital era. It is becoming critical for online firms to understand their customers in order to retain them. The conceptual framework is based on extended Technology Acceptance Model with eight independent variables. Data analysis was based on 348 valid responses of young adults in Malaysia. Results indicate that perceived value, perceived ease of use, perceived usefulness, firm reputation, privacy, trust, reliability and functionality tend to influence consumers' intentions to repurchase online. The findings would be useful for literature development in the subject area, particularly in Malaysia. The findings would also be useful to theoretical development for online business research. © 2011 IEEE.

关键词Consumers Internet Malaysia Online Repurchase Intentions
DOI10.1109/ICBEIA.2011.5994266
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语种英语English
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被引频次[WOS]:0   [WOS记录]     [WOS相关记录]
文献类型会议论文
条目标识符https://repository.uic.edu.cn/handle/39GCC9TT/3517
专题个人在本单位外知识产出
作者单位
1.Center for Diploma Programme, Multimedia University, Melaka, Malaysia
2.School of Business, Monash University, Sunway Campus, Selangor, Malaysia
推荐引用方式
GB/T 7714
Har, Lee Chai,Eze, Uchenna Cyril. Consumers' online repurchase intentions: Perspectives from Malaysia[C], 2011: 94-98.
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