题名 | Consumers' online repurchase intentions: Perspectives from Malaysia |
作者 | |
发表日期 | 2011 |
会议名称 | 2011 International Conference on Business, Engineering and Industrial Applications, ICBEIA 2011 |
会议录名称 | ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications
![]() |
ISBN | 9781457712807 |
页码 | 94-98 |
会议日期 | 6 June 2011 through 7 June 2011 |
会议地点 | Kuala Lumpur, Malaysia |
摘要 | This paper investigated the factors that influence consumers in Malaysia to repurchase online. The emergence of Internet technology has created avenues for all firms to stay competitive through a more proactive approach, which involves building a sustainable business practice that leads to better business opportunities in this digital era. It is becoming critical for online firms to understand their customers in order to retain them. The conceptual framework is based on extended Technology Acceptance Model with eight independent variables. Data analysis was based on 348 valid responses of young adults in Malaysia. Results indicate that perceived value, perceived ease of use, perceived usefulness, firm reputation, privacy, trust, reliability and functionality tend to influence consumers' intentions to repurchase online. The findings would be useful for literature development in the subject area, particularly in Malaysia. The findings would also be useful to theoretical development for online business research. © 2011 IEEE. |
关键词 | Consumers Internet Malaysia Online Repurchase Intentions |
DOI | 10.1109/ICBEIA.2011.5994266 |
URL | 查看来源 |
语种 | 英语English |
引用统计 | |
文献类型 | 会议论文 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/3517 |
专题 | 个人在本单位外知识产出 |
作者单位 | 1.Center for Diploma Programme, Multimedia University, Melaka, Malaysia 2.School of Business, Monash University, Sunway Campus, Selangor, Malaysia |
推荐引用方式 GB/T 7714 | Har, Lee Chai,Eze, Uchenna Cyril. Consumers' online repurchase intentions: Perspectives from Malaysia[C], 2011: 94-98. |
条目包含的文件 | 条目无相关文件。 |
个性服务 |
查看访问统计 |
谷歌学术 |
谷歌学术中相似的文章 |
[Har, Lee Chai]的文章 |
[Eze, Uchenna Cyril]的文章 |
百度学术 |
百度学术中相似的文章 |
[Har, Lee Chai]的文章 |
[Eze, Uchenna Cyril]的文章 |
必应学术 |
必应学术中相似的文章 |
[Har, Lee Chai]的文章 |
[Eze, Uchenna Cyril]的文章 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论