A multimodal analysis of digitally mediated service encounters using 'super-sticky' applications: Implications from the micro to the macro

doi:10.1515/mc-2020-0013

科研成果详情

题名	A multimodal analysis of digitally mediated service encounters using 'super-sticky' applications: Implications from the micro to the macro
作者	De Groot，Freek Olaf
发表日期	2021
发表期刊	Multimodal Communication
ISSN/eISSN	2230-6579
卷号	10 期号:1 页码:5-18
摘要	Digitally mediated service encounters such as digital payments are becoming more common and super-sticky social media such as WeChat, applications which mediate an indispensible part of our day-to-day practices, are increasingly used as the main tool for these services. However, how digital technology affects the way semiotic modes realize lower level actions in service encounters has not widely been studied. This paper carried out a multimodal analysis of videoed service encounters combined with interviews and ethnographic field notes to analyze how the use of WeChat Pay affects how modes such as proxemics, gaze and gesture realize lower level actions such as handing, smartphone handling, and ratifying payments. Second, analyses of the wider semiotic trajectories involved in the use of super-sticky social media in digitally mediated service encounters show how a mundane digital payment has important implications for how we record and disclose our personal behavior in big data and for the distribution of knowledge and skills deploying semiotic resources and digital literacies in society.
关键词	digitally mediated service encounters discourse of surveillance mediated discourse analysis multimodal interaction analysis super sticky social media
DOI	10.1515/mc-2020-0013
URL	查看来源
语种	英语English
Scopus入藏号	2-s2.0-85121796115
引用统计	被引频次[WOS]：0 [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	https://repository.uic.edu.cn/handle/39GCC9TT/8338
专题	北师香港浸会大学
通讯作者	De Groot，Freek Olaf
作者单位	English Language and Literature Studies,BNU-HKBU United International College,Zhuhai,China
第一作者单位	北师香港浸会大学
通讯作者单位	北师香港浸会大学
推荐引用方式 GB/T 7714	De Groot，Freek Olaf. A multimodal analysis of digitally mediated service encounters using 'super-sticky' applications: Implications from the micro to the macro[J]. Multimodal Communication, 2021, 10(1): 5-18.
APA	De Groot，Freek Olaf. (2021). A multimodal analysis of digitally mediated service encounters using 'super-sticky' applications: Implications from the micro to the macro. Multimodal Communication, 10(1), 5-18.
MLA	De Groot，Freek Olaf."A multimodal analysis of digitally mediated service encounters using 'super-sticky' applications: Implications from the micro to the macro". Multimodal Communication 10.1(2021): 5-18.