题名 | The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries |
作者 | |
出版日期 | 2022-01 |
来源专著 | Case Based Research in Tourism, Travel, Hospitality and Events |
ISBN | 978-981-16-4670-6 |
源著作者/编者 | Marianna Sigala |
出版地 | Singapore |
出版者 | Springer |
摘要 | This case study sheds light on the air transport industry and the key historical choices made by the industry strategic member groups. With this understanding, it is possible to identify strategic patterns and potential problems that could limit the implementation of new opportunities contributing to better business in the post-COVID19 era. The case study invites readers to make sense of the current state of the air transport industry and the broader business environment to help re-think the strategic direction and choices of air transport strategic member groups – to promote responsible travel and tourism. To achieve this aim, readers are asked to refer to the traditional air transport distribution channel structure and use Porter’s Five Forces model and the PESTEL framework for a more comprehensive assessment. A clear understanding of the air transport context is likely to result in a more thoughtful outline of suitable future-driven strategic choices and scenarios. |
语种 | 英语English |
关键词 | Air transport distribution channels Technological innovation Networked stakeholders Tourism services and activities Distribution and operation management Industry regulators |
DOI | 10.1007/978-981-16-4671-3_21 |
引用统计 | |
文献类型 | 著作章节 |
条目标识符 | https://repository.uic.edu.cn/handle/39GCC9TT/8805 |
专题 | 工商管理学院 |
作者单位 | BNU-HKBU United International College, Zhuhai City, China |
第一作者单位 | 北师香港浸会大学 |
推荐引用方式 GB/T 7714 | CHAN, Bing,TAI, Sik Kwan. The Role of Strategic Stakeholder Groups in the Air Transport and Tourism Industries. Singapore: Springer, 2022. |
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