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Cultivating consumer subjective well-being through online brand communities: a multidimensional view of social capital 期刊论文
Journal of Product and Brand Management,2022, 卷号: 31, 期号: 5, 页码: 808-822
作者:  Zhou, Zhimin;  Wang, Rixiang;  Zhan, Ge
收藏  |  浏览/下载:17/0  |  提交时间:2022/02/23
How does online brand community climate influence community identification? The mediation of social capital 期刊论文
Journal of Theoretical and Applied Electronic Commerce Research,2021, 卷号: 16, 期号: 4, 页码: 922-936
作者:  Zhang, Ning;  Zhou, Zhimin;  Zhan, Ge;  Zhou, Nan
收藏  |  浏览/下载:12/0  |  提交时间:2021/10/19
Cooperative advertising, game theory and manufacturer-retailer supply chains 期刊论文
Omega,2002, 卷号: 30, 期号: 5, 页码: 347-357
作者:  Li, Susan X.;  Huang, Zhimin;  Zhu, Joe;  Chau, Patrick Y. K.
收藏  |  浏览/下载:9/0  |  提交时间:2023/05/19