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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文
Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：23/0  |  提交时间：2024/12/16
Turning the wheels of engagement: Evidence from entertainment live streaming 期刊论文
Journal of the Academy of Marketing Science,2024
作者:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Tan, Chee Wee
收藏  |  浏览/下载：15/0  |  提交时间：2025/06/16
How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory 会议论文
Proceedings of the International Conference on Electronic Business (ICEB)
作者:  Lin，Bosen;  Wang，Yihan;  Hou，Fangfang;  Li，Boying;  Guan，Zhengzhi
收藏  |  浏览/下载：11/0  |  提交时间：2025/06/26
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文
Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Phang, Chee Wei;  Chong, Alain Yee Loong
收藏  |  浏览/下载：12/0  |  提交时间：2025/06/26
Effects of age on live streaming viewer engagement: a dual coding perspective 期刊论文
Journal of Management Analytics,2022, 卷号: 9, 期号: 4, 页码: 435-447
作者:  Liu, Fei;  Li, Yijing;  Song, Xiaofei;  Cai, Zhao;  Lim, Eric T.K.
收藏  |  浏览/下载：12/0  |  提交时间：2025/06/16
Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming 会议论文
International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022
作者:  Song, Xiaofei;  Fang, Jie;  Fu, Mengyao;  Cai, Zhao;  Chong, Alain
收藏  |  浏览/下载：19/0  |  提交时间：2025/06/16
Coopetition in Entertainment Live Streaming: A Research Agenda 会议论文
28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022
作者:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Chong, Alain
收藏  |  浏览/下载：13/0  |  提交时间：2025/06/16
Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China 期刊论文
Internet Research,2020, 卷号: 30, 期号: 1, 页码: 141-163
作者:  Hou, Fangfang;  Guan, Zhengzhi;  Li, Boying;  Chong, Alain Yee Loong
收藏  |  浏览/下载：17/0  |  提交时间：2025/06/26
Understanding purchase intention in e-commerce live streaming: Roles of relational benefits, technological features and fan identity salience 会议论文
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20-24 June 2020
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Hu, Yueqiu;  Chong, Alain Yee Loong
收藏  |  浏览/下载：15/0  |  提交时间：2025/06/26
What encourages purchase of virtual gifts in live streaming: Cognitive absorption, social experience and technological environment 会议论文
40th International Conference on Information Systems, ICIS 2019, Munich, 15-18 December 2019
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：10/0  |  提交时间：2025/06/26