| Title | The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? |
| Creator | |
| Date Issued | 2023-06-27 |
| Source Publication | Asia Pacific Journal of Marketing and Logistics
 |
| ISSN | 1355-5855 |
| Volume | 35Issue:7Pages:1639-1662 |
| Abstract | Purpose: Leveraging the technology acceptance model (TAM) and the stimulus–organism–response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic factors in virtual reality (VR) technologies affect consumers' intention to travel in the endemic phase of COVID-19. At the same time, the study incorporated emotional engagement and two forms of trust as possible organisms for this model. Design/methodology/approach: Through snowball sampling, data collected from 263 respondents were analysed using the partial least square structural equation modelling (PLS-SEM). Findings: The findings revealed that among the different forms of hedonic and utilitarian factors, all but perceived entertainment has a significant positive relationship to emotional engagement. Additionally, emotional engagement positively influences trust in the product and seller. However, the results show that only trust in the seller has a significant relationship with travelling intention. Predictive analysis shows that the model displays a strong predictive power. Originality/value: This study differentiates from the existing literature by investigating the effect of VR technologies on the two different forms of trust and emotional engagement on travelling intention. This study extends earlier studies by supplementing the explanatory perspective with a predictive focus, which is particularly important in making sound recommendations on managerial decision-making. |
| Keyword | Emotional engagement Endemic tourism Travelling intention Virtual reality |
| DOI | 10.1108/APJML-05-2022-0417 |
| URL | View source |
| Language | 英语English |
| Scopus ID | 2-s2.0-85139240031 |
| Citation statistics | |
| Document Type | Journal article |
| Identifier | http://repository.uic.edu.cn/handle/39GCC9TT/11574 |
| Collection | Beijing Normal-Hong Kong Baptist University |
| Affiliation | 1.JCUS Business School,James Cook University,Singapore,Singapore 2.Newcastle Business School,The University of Newcastle,Callaghan,Australia 3.Faculty of Business,Curtin University Malaysia,Miri,Malaysia 4.Business Division,School of Fashion and Textiles,The Hong Kong Polytechnic University,Hong Kong 5.UCSI Graduate Business School,UCSI University,Kuala Lumpur,Malaysia 6.BNU-HKBU United International College,Zhuhai,China |
| Recommended Citation GB/T 7714 | Tan，Kim Lim,Hii，Ivy S.H.,Zhu，Wenqianet al. The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(7): 1639-1662. |
| APA | Tan，Kim Lim, Hii，Ivy S.H., Zhu，Wenqian, Leong，Choi Meng, & Lin，Eliver. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?. Asia Pacific Journal of Marketing and Logistics, 35(7), 1639-1662. |
| MLA | Tan，Kim Lim,et al."The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?". Asia Pacific Journal of Marketing and Logistics 35.7(2023): 1639-1662. |
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