Two-sided Platform Pricing and Competition under Realistic Pricing Structure

doi:10.1145/3497701.3497733

Details of Research Outputs

Title	Two-sided Platform Pricing and Competition under Realistic Pricing Structure
Creator	Jiang，Tongyao 1; Chen，Jie 2; Xiang，Zhixuan 3
Date Issued	2021-10-15
Source Publication	ACM International Conference Proceeding Series
Pages	41-45
Abstract	This paper is motivated by the prevailing pricing structure and competition in Chinese food-delivery market. Currently, two oligarchs in China's food-delivery market are Meituan-Dianping Takeout and ELEME Takeout, which accounting for more than 95% of the market share. Both of these platforms charge a percentage commission based on per-transaction price and involve per-agent fee. So far, few research has been found to make analysis under such realistic pricing structure, and we help to fill this gap by developing a model for platform competition based on the model developed by Armstrong. The results we get under the realistic pricing structure and cost verify the propositions of Armstrong under per-transaction fee, which may stem from that the percentage commission charged on per-transaction price is similar to the per-transaction fee.
Keyword	duopoly competition network effects pricing structure Two-sided platforms
DOI	10.1145/3497701.3497733
URL	View source
Language	英语English
Scopus ID	2-s2.0-85124026729
Citation statistics	Cited Times [WOS]:0 [WOS Record] [Related Records in WOS]
Document Type	Conference paper
Identifier	http://repository.uic.edu.cn/handle/39GCC9TT/8312
Collection	Beijing Normal-Hong Kong Baptist University
Affiliation	1.School of Economics and Management,Northeast Electric Power University,Jilin,132011,China 2.Division of Business and Management,Beijing Normal University,Hong Kong Baptist University,United International College,Zhuhai,519085,China 3.Chengdu NO.7 High School,International Department,Chengdu,610106,China
Recommended Citation GB/T 7714	Jiang，Tongyao,Chen，Jie,Xiang，Zhixuan. Two-sided Platform Pricing and Competition under Realistic Pricing Structure[C], 2021: 41-45.

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