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2023
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全球在地化
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品牌传播
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老字号品牌营销
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跨文化传播视域下国际品牌在地化策略研究——以雅诗兰黛中国在地化策略为例
Journal article
老字号品牌营销,2023, issue: 03, pages: 31-34
Authors:
刘宇诗
;
林煌
;
刘思瑶
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Submit date：2024/02/22
跨文化传播
品牌传播
全球在地化
国际品牌
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