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	Turning the wheels of engagement: Evidence from entertainment live streaming 期刊论文 Journal of the Academy of Marketing Science,2024 作者: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Tan, Chee Wee 收藏 \| 浏览/下载：40/0 \| 提交时间：2025/06/16 Customer engagement Emergent process Engagement transition Gratuity Live streaming Markov chain Scheduling strategy
	Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance 会议论文 29th Annual Americas Conference on Information Systems, AMCIS 2023 作者: Fang，Jie; Xiong，Bingqing; Li，Wilson; Song，Xiaofei 收藏 \| 浏览/下载：24/0 \| 提交时间：2025/06/16 create-ability cross-channel impact Extended reality adoption time-varying perspective
	Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming 会议论文 International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022 作者: Song, Xiaofei; Fang, Jie; Fu, Mengyao; Cai, Zhao; Chong, Alain 收藏 \| 浏览/下载：34/0 \| 提交时间：2025/06/16 emotion Live streaming PK shared experience variety-specialization balance
	Coopetition in Entertainment Live Streaming: A Research Agenda 会议论文 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022 作者: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Chong, Alain 收藏 \| 浏览/下载：21/0 \| 提交时间：2025/06/16 Coopetition live streaming team diversity team experience