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	Turning the wheels of engagement: Evidence from entertainment live streaming Journal article Journal of the Academy of Marketing Science,2024 Authors: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Tan, Chee Wee Favorite \| View/Download：3/0 \| Submit date：2025/06/16 Customer engagement Emergent process Engagement transition Gratuity Live streaming Markov chain Scheduling strategy
	Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance Conference paper 29th Annual Americas Conference on Information Systems, AMCIS 2023 Authors: Fang，Jie; Xiong，Bingqing; Li，Wilson; Song，Xiaofei Favorite \| View/Download：1/0 \| Submit date：2025/06/16 create-ability cross-channel impact Extended reality adoption time-varying perspective
	Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming Conference paper International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022 Authors: Song, Xiaofei; Fang, Jie; Fu, Mengyao; Cai, Zhao; Chong, Alain Favorite \| View/Download：5/0 \| Submit date：2025/06/16 emotion Live streaming PK shared experience variety-specialization balance
	Coopetition in Entertainment Live Streaming: A Research Agenda Conference paper 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022 Authors: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Chong, Alain Favorite \| View/Download：3/0 \| Submit date：2025/06/16 Coopetition live streaming team diversity team experience