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Big Data Analysis and Customer Engagement of Live Streaming in China Book chapter
出自: Chinese Social Media II: Insider, Intercultural and Interdisciplinary Perspectives, 2025, pages: 113-128
Authors:  Song,Xiaofei;  Fu,Mengyao
Favorite  |  View/Download:1/0  |  Submit date:2025/06/16
Turning the wheels of engagement: Evidence from entertainment live streaming Journal article
Journal of the Academy of Marketing Science,2024
Authors:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Tan, Chee Wee
Favorite  |  View/Download:3/0  |  Submit date:2025/06/16
What Piques Users' Curiosity on Open Innovation Platforms? An Analysis Based on Mobile App Stores Journal article
Information Systems Frontiers,2023, volume: 25, issue: 4, pages: 1639-1660
Authors:  Liu, Xiaohui;  Jiang, Na;  Fu, Mengyao;  Cai, Zhao;  Lim, Eric T.K.
Favorite  |  View/Download:4/0  |  Submit date:2023/09/21
Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming Conference paper
International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022
Authors:  Song, Xiaofei;  Fang, Jie;  Fu, Mengyao;  Cai, Zhao;  Chong, Alain
Favorite  |  View/Download:5/0  |  Submit date:2025/06/16
Coopetition in Entertainment Live Streaming: A Research Agenda Conference paper
28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022
Authors:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Chong, Alain
Favorite  |  View/Download:3/0  |  Submit date:2025/06/16
Come rain and shine? Exploring the effects of mobile weather applications on users' movements Conference paper
Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Yokohama, 2018.6.26- 2018.6.30
Authors:  Xiong, Bingqing;  Jiang, Na;  Fu, Mengyao;  Yao, Jian;  Tan, Chee Wee
Favorite  |  View/Download:2/0  |  Submit date:2025/06/04