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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文
Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：41/0  |  提交时间：2024/12/16
Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA 期刊论文
Information Systems Journal,2024, 卷号: 34, 期号: 3, 页码: 762-787
作者:  Ma, Teng;  Cheng, Yue;  Guan, Zhengzhi;  Li, Boying;  Hou, Fangfang
收藏  |  浏览/下载：32/0  |  提交时间：2025/06/26
How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory 会议论文
Proceedings of the International Conference on Electronic Business (ICEB)
作者:  
收藏  |  浏览/下载：21/0  |  提交时间：2025/06/26
Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective 期刊论文
Journal of Marketing Management,2024, 卷号: 40, 期号: 1-2, 页码: 151-182
作者:  Liu, Lin;  Li, Yang;  Liu, Hefu;  Guan, Zhengzhi
收藏  |  浏览/下载：29/0  |  提交时间：2025/06/26
Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce 会议论文
Proceedings of the International Conference on Electronic Business (ICEB)
作者:  Qian，Yuning;  Hou，Fangfang;  Li，Boying;  Guan，Zhengzhi;  Ma，Teng
收藏  |  浏览/下载：21/0  |  提交时间：2025/06/26
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding 期刊论文
Information Technology and People,2023, 卷号: 36, 期号: 6, 页码: 2587-2610
作者:  Li, Boying;  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain Yee Loong
收藏  |  浏览/下载：37/0  |  提交时间：2025/06/26
Facilitating Supplementary Innovation in the Digital Game Industry: The Role of Modding Toolkits 会议论文
Pacific Asia Conference on Information Systems, Nanchang 2023, Nanchang, July 8-12th, 2023
作者:  Guan, Zhengzhi;  Cao, Fang;  Fu, Mengyao;  Ma , Teng;  Lim, Eric
收藏  |  浏览/下载：16/0  |  提交时间：2025/07/03
Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction 会议论文
Pacific Asia Conference on Information Systems, Nanchang 2023, Nanchang, July 8-12th,
作者:  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain
收藏  |  浏览/下载：13/0  |  提交时间：2025/07/03
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media 会议论文
Pacific Asia Conference on Information Systems 2022, Virtual, July 5-9
作者:  Guan, Zhengzhi;  Li, Boying;  Hou, Fangfang;  Chong, Alain;  Thatcher, Jason B.
收藏  |  浏览/下载：27/0  |  提交时间：2025/07/02
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文
Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689
作者:  Guan, Zhengzhi
收藏  |  浏览/下载：49/0  |  提交时间：2025/06/26