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Faculty of Busines and Mana...
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Luo ShuChan
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2025
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Gen Y consumer perceptions of web-based sustainability communications–the case of luxury fashion
Journal article
Journal of Strategic Marketing,2025, volume: 33, issue: 4, pages: 467-483
Authors:
Luo, Shuchan
;
Henninger, Claudia E.
;
Normand, Aurelie Le
;
Blazquez, Marta
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Submit date：2025/06/06
Company Website
Consumer Engagement
Consumer Perception
Luxury Fashion
Sustainability Communication
Web-based sustainability Communication
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