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Faculty of Busines and Mana...
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WEI Xiaoyong
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Journal of Product and Bran...
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Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands
Journal article
Journal of Product and Brand Management,2021, volume: 31, issue: 2, pages: 206-217
Authors:
Wei, Xiaoyong
;
Jung, Sojin
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Submit date：2021/10/19
Benefit appeal
Construal level theory (CLT)
Corporate social responsibility
Fast fashion brands
Perceived corporate hypocrisy
Perceived hypocrisy
Promotion strategies
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