Browse/Search Results: 1-9 of 9

Selected(0)Clear Items/Page: Sort:
	Online posting intention: do the social communication and brand equity of esports matter? Journal article International Journal of Sports Marketing and Sponsorship,2024, volume: 25, issue: 1, pages: 161-187 Authors: Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie Favorite \| View/Download：9/0 \| Submit date：2024/03/12 Brand equity Esports Marketing communication and brand equity model (MCBEM) Posting intention Social media communication
	Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article Journal of Travel and Tourism Marketing,2022, volume: 39, issue: 2, pages: 228-255 Authors: Favorite \| View/Download：4/0 \| Submit date：2025/01/15 Chatbot anthropomorphism emotional message cues mixed method online travel agency (OTA) perceived enjoyment perceived intelligence perceived trustworthiness social presence cues tourism marketing usage intention (UI)
	CLIMATE CHANGE COMMUNICATION AND THE USE OF FACEBOOK BY NON-GOVERNMENTAL ORGANISATIONS: A CASE STUDY IN MALAYSIA Journal article Journal of Sustainability Science and Management,2020, volume: 15, issue: 7, pages: 147-163 Authors: SHAFQAT, BASHIR ZAID; YANG, LAI FONG Favorite \| View/Download：4/0 \| Submit date：2025/06/06 Climate change communication social marketing sustainable behaviours user engagement
	Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building Journal article Journal of Product and Brand Management,2019, volume: 28, issue: 7, pages: 773-786 Authors: Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung Favorite \| View/Download：6/0 \| Submit date：2021/10/19 Brand loyalty Consumer social learning Content marketing Content value Purchase intentions
	A novel scene of viral marketing for complementary products Journal article IEEE Transactions on Computational Social Systems,2019, volume: 6, issue: 4, pages: 797-808 Authors: Guo, Jianxiong; Wu, Weili Favorite \| View/Download：5/0 \| Submit date：2022/05/26 Composite complementary products (CCP) influence maximization (IM) knapsack sandwich approximation social network viral marketing
	Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media Journal article Computers in Human Behavior,2019, volume: 93, pages: 176-191 Authors: Wang, Wei; Chen, Renee Rui; Ou, Carol Xiaojuan; Ren, Steven Jifan Favorite \| View/Download：4/0 \| Submit date：2021/10/19 Perceived hedonic value Perceived utilitarian value Reposting intention and behavior Social commerce Social media marketing
	Developing a conceptual model for examining social media marketing effects on brand awareness and brand image Journal article International Journal of Economics and Business Research,2019, volume: 17, issue: 3, pages: 243-261 Authors: Cheung，Man Lai; Pires，Guilherme D. Favorite \| View/Download：2/0 \| Submit date：2021/10/19 Brand awareness Brand image Brand knowledge Brand management Hong Kong Product involvement SMM Social media marketing
	Does social media marketing really work for online SMEs?: An empirical study Conference paper ICIS 2016 Proceedings, Dublin, Ireland, December 11-14, 2016 Authors: Ha, Sangwook; Kankanhalli, Atreyi; Kishan, S. Jai; Huang, Ke Wei Favorite \| View/Download：5/0 \| Submit date：2022/07/12 Customer engagement E-commerce Sales performance Small and medium enterprise (SME) Social media marketing (SMM)
	What triggers sharing in viral marketing? the role of emotion and social feature Conference paper Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings, Singapore, July 5- 9, 2015 Authors: Li, Boying; Chong, Alain Yee Loong; Ch'ng, Eugene Favorite \| View/Download：1/0 \| Submit date：2023/12/27 Content sharing Emotions Social network Viral marketing