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Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality 期刊论文
Journal of Promotion Management,2021
作者:  Yang,Jing;  Kanthawala,Shaheen;  Joo,Eunsin;  Kononova,Anastasia
收藏  |  浏览/下载:10/0  |  提交时间:2022/02/23
Effects of sponsorship disclosure on perceived integrity of biased recommendation agents: Psychological contract violation and knowledge-based trust perspectives 期刊论文
Information Systems Research,2019, 卷号: 30, 期号: 2, 页码: 507-522
作者:  Wang, Weiquan;  Wang, May
收藏  |  浏览/下载:13/0  |  提交时间:2021/10/19
Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents: Moderating role of explanations for organic recommendations 期刊论文
Management Science,2018, 卷号: 64, 期号: 11, 页码: 5198-5219
作者:  Wang, Weiquan;  Xu, Jingjun;  Wang, May
收藏  |  浏览/下载:16/0  |  提交时间:2021/10/19