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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis Journal article
Internet Research,2024, volume: 34, issue: 6, pages: 2298-2340
Authors:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
Favorite  |  View/Download：3/0  |  Submit date：2024/12/16
Turning the wheels of engagement: Evidence from entertainment live streaming Journal article
Journal of the Academy of Marketing Science,2024
Authors:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Tan, Chee Wee
Favorite  |  View/Download：3/0  |  Submit date：2025/06/16
Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming Conference paper
International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022
Authors:  Song, Xiaofei;  Fang, Jie;  Fu, Mengyao;  Cai, Zhao;  Chong, Alain
Favorite  |  View/Download：5/0  |  Submit date：2025/06/16
Coopetition in Entertainment Live Streaming: A Research Agenda Conference paper
28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022
Authors:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Chong, Alain
Favorite  |  View/Download：3/0  |  Submit date：2025/06/16
Investigating the Effect of PK Team Diversity on Live Streaming Gifting Behavior: The Moderating Role of PK Repetition Conference paper
Pacific Asia Conference on Information Systems (PACIS) Collections:, Dubai, 2021
Authors:  Song, Xiaofei;  Cai, Zhao;  Chong, Alain;  Lim, Eric T. K.;  Yang, Haiping
Favorite  |  View/Download：1/0  |  Submit date：2025/06/17
Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events Conference paper
ECIS 2021 Research-in-Progress Papers, Marrackech, 14/06/2021 → 14/06/2021
Authors:  Song, Xiaofei;  Cai, Zhao;  Chong, Alain;  Lim, Eric;  Tan, Chee-Wee
Favorite  |  View/Download：2/0  |  Submit date：2025/06/17
Artificial intelligence or augmented intelligence: A case study of Human-AI collaboration in operational decision making Conference paper
Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20 June - 24 June 2020
Authors:  Xu, Bojue;  Cai, Zhao;  Lim, Eric T.K.;  Song, Xiaofei;  Chong, Alain
Favorite  |  View/Download：5/0  |  Submit date：2025/06/16
An empirical analysis of emoji usage on Twitter Journal article
Industrial Management and Data Systems,2019, volume: 119, issue: 8, pages: 1748-1763
Authors:  Li, Mengdi;  Ch'ng, Eugene;  Chong, Alain Yee Loong;  See, Simon
Favorite  |  View/Download：2/0  |  Submit date：2023/12/27
Multi-class Twitter sentiment classification with emojis Journal article
Industrial Management and Data Systems,2018, volume: 118, issue: 9, pages: 1804-1820
Authors:  Li, Mengdi;  Ch'ng, Eugene;  Chong, Alain Yee Loong;  See, Simon
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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews Journal article
International Journal of Production Research,2017, volume: 55, issue: 17, pages: 5142-5156
Authors:  Chong, Alain Yee Loong;  Ch'ng, Eugene;  Liu, Martin J.;  Li, Boying
Favorite  |  View/Download：2/0  |  Submit date：2023/12/27