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The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis 期刊论文
Internet Research,2024, 卷号: 34, 期号: 6, 页码: 2298-2340
作者:  Hou, Fangfang;  Li, Boying;  Guan, Zhengzhi;  Chong, Alain Yee Loong;  Phang, Chee Wei
收藏  |  浏览/下载：42/0  |  提交时间：2024/12/16
Turning the wheels of engagement: Evidence from entertainment live streaming 期刊论文
Journal of the Academy of Marketing Science,2024
作者:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Tan, Chee Wee
收藏  |  浏览/下载：39/0  |  提交时间：2025/06/16
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding 期刊论文
Information Technology and People,2023, 卷号: 36, 期号: 6, 页码: 2587-2610
作者:  Li, Boying;  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain Yee Loong
收藏  |  浏览/下载：37/0  |  提交时间：2025/06/26
Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction 会议论文
Pacific Asia Conference on Information Systems, Nanchang 2023, Nanchang, July 8-12th,
作者:  Hou, Fangfang;  Guan, Zhengzhi;  Chong, Alain
收藏  |  浏览/下载：13/0  |  提交时间：2025/07/03
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media 会议论文
Pacific Asia Conference on Information Systems 2022, Virtual, July 5-9
作者:  Guan, Zhengzhi;  Li, Boying;  Hou, Fangfang;  Chong, Alain;  Thatcher, Jason B.
收藏  |  浏览/下载：27/0  |  提交时间：2025/07/02
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model 期刊论文
Information Systems Journal,2022, 卷号: 32, 期号: 3, 页码: 653-689
作者:  Guan, Zhengzhi;  Hou, Fangfang;  Li, Boying;  Phang, Chee Wei;  Chong, Alain Yee Loong
收藏  |  浏览/下载：50/0  |  提交时间：2025/06/26
Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming 会议论文
International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022
作者:  Song, Xiaofei;  Fang, Jie;  Fu, Mengyao;  Cai, Zhao;  Chong, Alain
收藏  |  浏览/下载：34/0  |  提交时间：2025/06/16
Coopetition in Entertainment Live Streaming: A Research Agenda 会议论文
28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022
作者:  Song, Xiaofei;  Fu, Mengyao;  Fang, Jie;  Cai, Zhao;  Chong, Alain
收藏  |  浏览/下载：20/0  |  提交时间：2025/06/16
Investigating the Effect of PK Team Diversity on Live Streaming Gifting Behavior: The Moderating Role of PK Repetition 会议论文
Pacific Asia Conference on Information Systems (PACIS) Collections:, Dubai, 2021
作者:  Song, Xiaofei;  Cai, Zhao;  Chong, Alain;  Lim, Eric T. K.;  Yang, Haiping
收藏  |  浏览/下载：17/0  |  提交时间：2025/06/17
Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events 会议论文
ECIS 2021 Research-in-Progress Papers, Marrackech, 14/06/2021 → 14/06/2021
作者:  Song, Xiaofei;  Cai, Zhao;  Chong, Alain;  Lim, Eric;  Tan, Chee-Wee
收藏  |  浏览/下载：14/0  |  提交时间：2025/06/17