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Share it or buy it? Exploring the effects of product brand attachment on commercial sharing services Journal article
Journal of Business Research,2022, volume: 153, pages: 115-127
Authors:  Wei, Xiaoyong;  Jung, Sojin;  Choi, Tsan Ming
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From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices Journal article
Journal of Business Research,2021, volume: 129, pages: 282-294
Authors:  Wei, Xiaoyong;  Lo, Chris K.Y.;  Jung, Sojin;  Choi, Tsan-Ming
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Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands Journal article
Journal of Product and Brand Management,2021, volume: 31, issue: 2, pages: 206-217
Authors:  Wei, Xiaoyong;  Jung, Sojin
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Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract Conference paper
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Porto, Portugal, June 27–29, 2018
Authors:  Jung, Sojin;  Ha-Brookshire, Jung;  Wei, Xiaoyong;  Lee, Stacy H.N.
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Understanding Chinese consumers' intention to purchase sustainable fashion products: The moderating role of face-saving orientation Journal article
Sustainability,2017, volume: 9, issue: 9
Authors:  Wei, Xiaoyong;  Jung, Sojin
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