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	Big Data Analysis and Customer Engagement of Live Streaming in China Book chapter 出自: Chinese Social Media II: Insider, Intercultural and Interdisciplinary Perspectives, 2025, pages: 113-128 Authors: Song，Xiaofei; Fu，Mengyao Favorite \| View/Download：1/0 \| Submit date：2025/06/16
	Turning the wheels of engagement: Evidence from entertainment live streaming Journal article Journal of the Academy of Marketing Science,2024 Authors: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Tan, Chee Wee Favorite \| View/Download：3/0 \| Submit date：2025/06/16 Customer engagement Emergent process Engagement transition Gratuity Live streaming Markov chain Scheduling strategy
	Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance Conference paper 29th Annual Americas Conference on Information Systems, AMCIS 2023 Authors: Fang，Jie; Xiong，Bingqing; Li，Wilson; Song，Xiaofei Favorite \| View/Download：1/0 \| Submit date：2025/06/16 create-ability cross-channel impact Extended reality adoption time-varying perspective
	Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming Conference paper International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022 Authors: Song, Xiaofei; Fang, Jie; Fu, Mengyao; Cai, Zhao; Chong, Alain Favorite \| View/Download：5/0 \| Submit date：2025/06/16 emotion Live streaming PK shared experience variety-specialization balance
	Coopetition in Entertainment Live Streaming: A Research Agenda Conference paper 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022 Authors: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Chong, Alain Favorite \| View/Download：3/0 \| Submit date：2025/06/16 Coopetition live streaming team diversity team experience
	Effects of age on live streaming viewer engagement: a dual coding perspective Journal article Journal of Management Analytics,2022, volume: 9, issue: 4, pages: 435-447 Authors: Liu, Fei; Li, Yijing; Song, Xiaofei; Cai, Zhao; Lim, Eric T.K. Favorite \| View/Download：2/0 \| Submit date：2025/06/16 age deep learning dual coding theory live streaming viewer engagement
	Investigating the Effect of PK Team Diversity on Live Streaming Gifting Behavior: The Moderating Role of PK Repetition Conference paper Pacific Asia Conference on Information Systems (PACIS) Collections:, Dubai, 2021 Authors: Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric T. K.; Yang, Haiping Favorite \| View/Download：1/0 \| Submit date：2025/06/17
	Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events Conference paper ECIS 2021 Research-in-Progress Papers, Marrackech, 14/06/2021 → 14/06/2021 Authors: Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric; Tan, Chee-Wee Favorite \| View/Download：2/0 \| Submit date：2025/06/17
	Artificial intelligence or augmented intelligence: A case study of Human-AI collaboration in operational decision making Conference paper Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20 June - 24 June 2020 Authors: Xu, Bojue; Cai, Zhao; Lim, Eric T.K.; Song, Xiaofei; Chong, Alain Favorite \| View/Download：5/0 \| Submit date：2025/06/16 Artificial Intelligence (AI) Augmented Intelligence Case Study Human-AI Collaboration Operational Decision Making