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	Big Data Analysis and Customer Engagement of Live Streaming in China 著作章节出自: Chinese Social Media II: Insider, Intercultural and Interdisciplinary Perspectives, 2025, 页码: 113-128 作者: Song，Xiaofei; Fu，Mengyao 收藏 \| 浏览/下载：32/0 \| 提交时间：2025/06/16
	Turning the wheels of engagement: Evidence from entertainment live streaming 期刊论文 Journal of the Academy of Marketing Science,2024 作者: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Tan, Chee Wee 收藏 \| 浏览/下载：40/0 \| 提交时间：2025/06/16 Customer engagement Emergent process Engagement transition Gratuity Live streaming Markov chain Scheduling strategy
	Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance 会议论文 29th Annual Americas Conference on Information Systems, AMCIS 2023 作者: Fang，Jie; Xiong，Bingqing; Li，Wilson; Song，Xiaofei 收藏 \| 浏览/下载：24/0 \| 提交时间：2025/06/16 create-ability cross-channel impact Extended reality adoption time-varying perspective
	Effects of age on live streaming viewer engagement: a dual coding perspective 期刊论文 Journal of Management Analytics,2022, 卷号: 9, 期号: 4, 页码: 435-447 作者: Liu, Fei; Li, Yijing; Song, Xiaofei; Cai, Zhao; Lim, Eric T.K. 收藏 \| 浏览/下载：24/0 \| 提交时间：2025/06/16 age deep learning dual coding theory live streaming viewer engagement
	Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming 会议论文 International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation", Copenhagen, 9 December-14 December 2022 作者: Song, Xiaofei; Fang, Jie; Fu, Mengyao; Cai, Zhao; Chong, Alain 收藏 \| 浏览/下载：34/0 \| 提交时间：2025/06/16 emotion Live streaming PK shared experience variety-specialization balance
	Coopetition in Entertainment Live Streaming: A Research Agenda 会议论文 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, 10 August-14 August 2022 作者: Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; Chong, Alain 收藏 \| 浏览/下载：21/0 \| 提交时间：2025/06/16 Coopetition live streaming team diversity team experience
	Investigating the Effect of PK Team Diversity on Live Streaming Gifting Behavior: The Moderating Role of PK Repetition 会议论文 Pacific Asia Conference on Information Systems (PACIS) Collections:, Dubai, 2021 作者: Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric T. K.; Yang, Haiping 收藏 \| 浏览/下载：18/0 \| 提交时间：2025/06/17
	Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events 会议论文 ECIS 2021 Research-in-Progress Papers, Marrackech, 14/06/2021 → 14/06/2021 作者: Song, Xiaofei; Cai, Zhao 收藏 \| 浏览/下载：14/0 \| 提交时间：2025/06/17
	Artificial intelligence or augmented intelligence: A case study of Human-AI collaboration in operational decision making 会议论文 Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020, Dubai, 20 June - 24 June 2020 作者: Xu, Bojue; Cai, Zhao; Lim, Eric T.K.; Song, Xiaofei; Chong, Alain 收藏 \| 浏览/下载：27/0 \| 提交时间：2025/06/16 Artificial Intelligence (AI) Augmented Intelligence Case Study Human-AI Collaboration Operational Decision Making